Why AirSaas?
Adapt continuously or disappear
In a VUCA world (volatile, uncertain, complex and ambiguous), the ability to adapt has become the number-one key to success for companies.
For 20 years the pressure on companies has only increased: the globalised economy of products and services has given consumers more and more choice, which has raised their expectations on both quality and price. Few companies haven't seen an explosion in the number of direct or indirect competitors.
To protect its margins, meet customer expectations and differentiate itself, a company has to be able to move fast — and that inevitably means putting technology at the service of its strategy, its customers and its people.
Fortunately, the cost of access to top-tier technology has collapsed. The entry price of a CRM ten years ago was 10 times higher! Hyper-specialised, ergonomic, scalable SaaS have taken up more and more space, and the company's IT has become an assembly of interoperable, accessible Lego bricks.
And yet the results of our companies' digitalisation aren't positive yet. How many SMEs will disappear in the next 5 years, having failed to reinvent themselves?
The company is no longer a static organisation; today it looks more like a living organism than a machine.
Why?
In 2023 it's still common to see:
- An executive team treating IT as a cost centre rather than a value creator,
- Marketing and IT in widespread conflict,
- A leadership team without a fine-grained culture and understanding of digital stakes,
The company's speed of transformation is therefore limited.
It's the absence of technological and organisational leadership in the company that has held back the transformation of our organisations.
It's the absence of a continuously up-to-date, shared global vision of transforming projects and initiatives that has frustrated the whole organisation: "it's not going fast enough", "I don't understand why I can't do it now", etc.
It's the absence of pragmatism that has left room for turf wars and reinforced silos.
Fighting the status quo
So it's up to the CIO to reinvent themselves and become the conductor of the company's transformation. "Out" goes the CDO or head of transformation who isn't part of the IT team. The CIO needs to be the equivalent of a deputy CEO.
It's up to them to change their stance to bring new energy and carry the organisation along.
Except that as long as the CIO handles their projects in Excel, reports to leadership in PowerPoint, and it takes 10 Teams messages / emails to understand a project's blocker: the company's transformation will keep spinning its wheels.
The CIO must transform their organisation, they must change dimension: it's neither easy nor necessarily asked for by executive leadership — yet it's indispensable. Let's not forget that power isn't given, it's taken. It's up to the CIO to take the leadership of the digital transformation, and for that they must think like a CEO.
They must change their stance: stop enduring and take the lead.
They must change their KPI: solution adoption rate, employee engagement vs ticket resolution.
They must change the way they get involved: through transparency and continuous communication versus never-ending meetings.
They must change their scope: they are the director of systems, of digital, of technology.
A new category
In a VUCA world the company is no longer a machine where everything is set for the next 10 years; it's a living organism.
AirSaas wants to create the first Collaborative Organisational Operating System (COOS) to give agile structure to the collaborative steering of the company's continuous transformation.
Four core principles guide our approach:
- Without data, it's impossible to decide
- Without transparency, it's impossible to involve people
- Too much information kills information
- Tools and Culture must advance hand in hand
With AirSaas, the organisation can:
- Ensure total transparency on objectives, means and results
- Steer by decision to enable effective decentralisation
- Have an aggregated, shared view of key data to prioritise collaboratively and continuously
Just as HubSpot did by re-aligning marketing and sales for better commercial performance, AirSaas will re-align IT and the business for better operational performance.