Aligning capacity to do and incoming requests thanks to Quarter Plan

Sébastien Louyot
Group CIO
Altavia
16.9.25
Number of employees
Communication and marketing
Sector
Communication and marketing
AirSaaS users
Quarter Plan
Favorite feature
Quarter Plan

“Les équipes IT sont dans un mode où tout bouge, tout le temps. Dans le passé, on a fait beaucoup de “stop and start”, et c’est épuisant pour tout le monde. Grâce au Quarter Plan d’AirSaas, pour une des premières fois, on leur donne de la visibilité - et ça les sécurise. Ils peuvent planifier ce qu’ils vont faire les trois prochains mois.”

Sébastien Louyot

Group CIO chez Altavia -
Utilisateur AirSaas

When Sébastien joined Altavia, the company laid out a transformation plan for 2030 and its scope, and divided it into nine main streams. Sébastien's role as a Group CIO? structure this plan in the form of roadmaps of major IT projects.

But the CIO quickly encounters challenges in terms of project prioritization and capacity - not to mention visibility and communication problems around this transformation plan.

It must be said that the structure of the organization makes it quite complex to implement. Sébastien can rely on more than 40 employees in the IT Group, but must also collaborate with other players:

Faced with the organization's ambitions in terms of transformation, Sébastien is taking a stand: that of restructuring his roadmaps quarterly, in a Quarter Plan approach. Its objectives: to facilitate the prioritization of departments, to avoid overloading teams (and therefore, the failure of projects), and to promote a genuine transparency approach on what may or may not be achieved in the coming periods.

Here is a look back at a first Quarter Plan that is promising for the future.

The initial context: a large-scale - but loosely structured - transformation plan

“On vient d’un métier (la production de contenus de communication et marketing) extrêmement réactif : on travaille beaucoup en réponse aux appels d’offres, avec une forte saisonnalité, les équipes sont très cadencées par le temps. Altavia a donc une vraie culture de la réactivité, de l’entrepreneuriat, de l’agilité. Par contre, sur tout ce qui est structurant, comme la culture projet ou les process, c’est très faiblement ancré. À l’origine, l’entreprise est une fédération de business units. Pour 95 % des collaborateurs, leur centre de gravité est donc une BU à la culture de PME. Le groupe se retrouve donc à avoir une culture de PMEs qui se sont regroupées, et qui se restructure. Cette culture de projet et de process n’existe pour l’instant pas - et c’est ce qu’on essaye d’amener, notamment au travers de la transformation et de tous nos sujets technologiques”.

Altavia's transformation plan is mostly made up of long-term projects, involving numerous external structures (firms, integrators, service providers, etc.).

To follow these projects, Sébastien first sets up a bi-monthly review where everyone prepares their PowerPoint presentation. During this meeting, each of the participants highlights their problems, their weather, their progress, their budget consumption... Result: these bi-weekly sessions last 2 hours, each one talks ten minutes about his project.

Initially, this ritual doesn't work too badly.

And then, as in any business transformation, projects develop, overlap, fall behind schedule, and are suspended due to lack of resources. Sébastien and his team then became aware of the many hidden inter-project dependencies.

The challenge: to align the capacity to do and incoming requests

Sébastien then fully understands the challenge facing him.

He notes:

Sébastien starts by testing initial actions to deal with the problem.

On the infrastructure, data and cybersecurity side, he is setting up Jira. The tool allows him to better document the run and the sprints, but also to trigger some transformation issues (in particular the modernization of infrastructures).

On the application side, he designs a macro-planning to try to manage the memberships and milestones of the various projects. This schedule helps him gain a bit of visibility... but for a short time. He quickly realizes that the adhesions and links between teams make this type of tool unmanageable, as projects have such an impact on each other.

Sébastien needs to have a more macro visibility on the progress of projects, to be able to manage the capacity to do so and to set up a more structured demand management. And that's where AirSaaS comes in.

The solution: the Quarter Plan to manage the quarterly transformation plan

Sébastien makes the decision to cut Altavia's transformation plan more finely: he sets up a Quarter Plan. He then embarks on an approach that allows him to obtain intermediate deliverables, on which he (and at the same time his top management) has more visibility, and which give him the ability to rearbitrate priorities over time.

Thus, he can visually expose capacity to his peers in relation to requests, and therefore involve them much more easily in the continuous prioritization of projects on the basis of capacity, and ensure more rigorous management of demand.

He launched the Quarter Plan approach accompanied by the AirSaaS teams. First, workshops are organized: they make it possible to precisely understand the teams' pain points.

Then the solution AirSaaS Quarter Plan is deployed.

Thanks to the tool:

Quarter Plan d’AirSaas

The first Altavia Quarter Plan day takes place on 1 April. All IT teams and all project leaders collectively prioritize upcoming deliverables during the quarter, minimize the risks of excesses, and commit to their Quarter roadmap.

The results: increased visibility and improved communication

From the first day of Quarter Plan, the teams noted the benefits of this approach and of the AirSaaS tool:

“Les équipes savaient bien qu’elles étaient surchargées - mais, grâce au Quarter Plan, elles ont pu mettre un chiffre dessus. Le Quarter Plan permet de matérialiser des choses vécues au quotidien, et de prendre conscience des problèmes réels.”

Following this first Quarter Plan, Sébastien warns his teams: now, he only follows projects on AirSaaS. A smart way to create momentum around the tool, and to engage teams around the platform. At the heart of the approach, AirSaaS becomes the truth zone on a given project, and in particular on transversal projects.

Now, Sébastien is waiting to see the results for the next quarter.

“Mon KPI principal va être l’écart entre ce qui avait été planifié et la capacité à faire. Sur le premier Quarter, on a pu avoir des écarts jusqu’à 300 % - pour le prochain, je m’attends à des écarts en dessous de 150 %. Qu’on soit un peu meilleurs dans notre capacité à planifier.”

Enough to give more credibility to the IT department among businesses, and to improve Sébastien's reporting.

And for that, Altavia will be able to count on the support of AirSaaS until the end of 2025, on at least three Quarters.

Before/After AirSaaS

Avant AirSaas
1

Une visibilité limitée sur la capacité à faire réelle des équipes

2

Une revue bi-mensuelle peu motivante pour les équipes

3

Des équipes IT surchargées par le run et des projets en “stop and go” réguliers

4

Une gestion de la demande éparse, difficile à canaliser

5

Une communication transversale entre groupe et BU peu claire, basée sur des reportings chronophages

Après AirSaas
1

Une visibilité optimale sur ce qu’il est réellement possible de prendre en charge pour chaque équipe

2

Une réunion trimestrielle d’alignement engageante entre les équipes IT et les sponsors

3

Des équipes IT motivées par la transparence du plan de transfo. et les engagements qu’elles ont pris elles-mêmes

4

Une gestion de la demande centralisée dans un seul et même outil, où tous les arbitrages peuvent être faits

5

Une communication transversale transparente et sécurisante pour toutes les parties prenantes

Sébastien's three tips for a successful Quarter Plan approach

About Altavia

Altavia is the first independent communication and marketing group for retailers and brands. Its activities include agency strategy, the development of points of sale, and procurement strategy (i.e. supporting customers in the purchase of print media, carrying out carbon assessments, etc.).

“Il y a bien entendu un grand nombre de risques au sein d’une entreprise, dont le fameux risque financier. Néanmoins, le risque IT et le risque cyber sont devenus, en quelques mois, les risques numéro 1 de la liste.”

Alain Gaudefroy

CIO

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